CREATIVE DIRECTION:
ROLLER RABBIT
A brand fueled by curiosity, wanderlust and the collective enjoyment of exploration. Rooted in a profound respect for personal, familial, cultural and artistic rituals that unite us all, no matter the time or place. At Roller Rabbit, as a new team, we explored a brand at its very foundation re-examining what the modern lifestyle might look like for the brand that was founded on a whimsical folklore of a block printed rabbit in roller skates.
COPPENHAGEN FW 2019
CONCEPT: EVERYLINE MUST SMILE
Happiness was important to share at Roller Rabbit. So we looked at cultures and lifestyles that were known for a high rating of life-satisfaction. We looked to the Danes for FW2019. A unique way, an optimistic style, trying to bring the world a little closer together. At Roller Rabbit, the ethos was we know that we don’t know everything. So we actively seek out newness in all its forms, and relish discovery about the world around us and about ourselves. Learning is a lifelong process, a journey unto itself. Each season was another place, another culture.
DESIGNING
A marriage of block printed heritage and inspiration from our Danish friends, the colors and prints tell a story of optimism, texture, warmth, excitement. Something cozy and familiar, mixed with something new.
COPPENHAGEN: FW 2019 PRODUCT
KERALA RESORT 2019
