Yuri Lee
 

Capsule Collections

 

BASIC

knits/ mood

Items that build brand DNA and remain timeless staples

 
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BASIC

knits/ SS17

Added fabrications include cotton slub, 4x3 rib, and modal french terry which we custom developed with sustainable fibers for Amour Vert

 
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BASIC

knits/ additional

 
 

CASUAL contemporary SS17

First time we launched washed tencel & printed cotton shirting.  AV's answer to the denim trend, we used tencel which is a sustainable fiber and did a variety of wash tests to replicate the look and feel of soft jeans.  Initially the line was positioned to be more contemporary but was later repositioned to be a slightly older demographic

 
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CASUAL contemporary product

 
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CASUAL contemporary additional

 
 

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